Many small businesses don’t have dedicated marketers. They rely on employees who wear multiple hats or the business owner themselves to execute marketing strategies. They prioritize channels that cultivate authenticity, like social media and email marketing. These channels give them direct access to their audience, making it easier to build brand ambassadors. Social media Social …
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Category:Business
Exploring the World of Startups
Just as microcomputers seemed like toys when they first emerged, new technologies can suddenly have business applications that incumbent firms can’t easily imagine. It may be a good idea to take advantage of such emerging trends. Explores entrepreneurial startup strategy from three perspectives: positioning within an industrial ecosystem; open innovation and university research; and business …
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